The Kitemark is a UK product and service quality trade mark which is owned and operated by the British Standards Institution (BSI Group).

According to BSI, Kitemark certification confirms that a product or service's claim has been independently and repeatedly tested by experts, meaning that purchasers can have trust and confidence in products and services that are BSI Kitemark certified.

The Kitemark is most frequently used to identify products where safety is paramount, such as crash helmets, smoke alarms and flood defences. In recent years, the Kitemark has also been applied to a range of services, such as electrical installations; inclusive service provision; car servicing and accident repair; and window installations. The term kite mark is sometimes used colloquially as a level of quality that can be used as a standard against which something of a similar type can be measured or judged, i.e. as a benchmark.

Common household or consumer products that are often Kitemark certified include EV chargers; domestic furniture (such as sofas and mattresses); IoT/ smart connected products such as doorbells and security cameras. A full list can be seen on BSI's Kitemark product testing webpage.